Tuesday, June 18, 2019

Kick-starting Momentum

Hi Friends,

In one of my posts to members of my site Gateway to success, I speak about how inspiration may be obtained from surprising sources. I am fond of dictionary definitions of key topics uppermost in my mind.

For example, the word aggressive. I may generously describe my internet marketing as being aggressive, but a close review of the definition and other associated words reveal the hypocrisy in my self-assessment. Yipes!

Another word I find worthy of further examination is "momentum". Especially in the context of online marketing. Momentum implies a certain stage, while most advertising hype skips over any mid level stage with silliness i'm sure you are familiar with.

Momentum in marketing is something that's noticeable. There is a measurable increase resulting from some catalyst (like that word do ya?). Visualize the olden days, when to start a car required going to the front of it and cranking a big wheel. In effect, this action provided a kick-start, an example if you will, which told the engine what to do more of.

In the early stages of a business it's natural to focus on big individual sales and when secured, they do indeed provide a "spark". But, beginners eventually learn that long term viability requires repeat sales, consistent sales, the kind accomplished through some kind of membership site.

As the name implies the owner of such a site provides some type of product or service which is given to members for a regular fee. A person blessed with predictable income has momentum and a solid foundation for growth. In online advertising, research has shown that no single viewing of your products benefits and features is sufficient. Unfortunately, to succeed (and maintain momentum), you must consistently tell them, and tell them again, and again.

Don't be discouraged by your current status. Just continue to get after it and when you can seize momentum do so . . aggressively.

Til next time much success to you

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